Monday, March 21, 2011

Incorporating Social Media And Online Viewership

In today's world, the use of social media is a concept that is developing into a leading tool for organizations across the globe. Lee Odden, who writes for Top Rank's Online Marketing Blog, looks into the integration of social media and search engine optimization (SEO). Odden discusses four steps to optimize SEO success through the means of social media.

To view the full article looking into the integration of social media and SEO, click here.

Odden's ideas of mixing an already established marketing practice (SEO), with a new and upcoming marketing trend (social media), had me thinking of how else social media has been incorporated into our everyday lives. More specifically, when looking at TV and online viewing programs, it is becoming increasingly clear that social media is a growing trend that is here to stay.

Our blog looks at the noteworthy news and ideas surrounding TV commercials. But something that we have not looked at is the online viewing experience. Many companies that we know as giants in the TV commercial industry are beginning to establish large commercial campaigns through online videos.

The major players in online viewership have been selling advertising space for quite some time but now the implementation of social media is one that is further connecting viewers to the programs they are viewing.

ESPN's online viewing site is an organization pairing up with social media giant Facebook to further grow not only their firm, but also the social online community watching their programs. shows games from a multitude of countries on a day basis streaming live worldwide.

While viewing a game, fans are able to post on a chat board located on the right side of the screen. Using their Facebook accounts, fans can chat, agree, disagree, and debate with others watching the game. ESPN's ability to integrate this feature has given fans a way to further connect using social media.

The mix of online viewing and social media is one that is here to stay and is something that firms need to look into when trying to grow their name. 



  1. Interesting story. Yes, that is a good way to tie in social media. I would be curious to know if other major networks are doing something similar. Do you think it would work if ABC, CBS, NBC would do this on their shows, like CSI? Or is watching sports different?

  2. The relationship between sports and social media is a unique partnership that I believe can not be replicated by many other genres. When fans log onto live video feeds of games, it bring two differing parties into the same social media forum. This creates an interesting dynamic that cannot be formed through comedy of dramatic shows for instance.