tag:blogger.com,1999:blog-4368695254527949151.post1927988731120030391..comments2023-10-20T06:14:28.580-07:00Comments on The Selling Point: An Alternative Look At Commercials & Advertising: How Much Importance Do Logos Have?Commercial Explorershttp://www.blogger.com/profile/01975411270015687206noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-4368695254527949151.post-84132239897353913662011-05-05T20:01:47.357-07:002011-05-05T20:01:47.357-07:00Interesting thoughts, for sure. Undoubtedly we'...Interesting thoughts, for sure. Undoubtedly we've all seen commercials like these where we don't really understand until the punchline (or punchlogo in this case). However, as I think more about it, it's probably a tactic that a lot of companies use on purpose. 1) The mystery keeps the viewer engaged until the end, and 2) Things that make us go "What the?" are usually the things that stick with us the longest. Remember the Paris Hilton Burger King commercial? Yeah, talk about a switcharoo...<br /><br />Even still, these types of ads may be working to help the consumers recognize the brand better than we may think. For example, I know the Old Spice guy's voice anywhere and can't help but "I'm on a horse" anytime I pick up a new stick of deoderant. Also, as soon as I hear the list of accolades of "the most interesting man in the world, I know that I'm watching a Dos Equis commercial even though nothing is said about the product itself until the very end. <br /><br />Either way, I see your point. Sometimes it can be confusing, and sometimes even frustrating. But as I think more about it, it is a pretty good strategy.Dream Teamhttps://www.blogger.com/profile/01429402905811582708noreply@blogger.comtag:blogger.com,1999:blog-4368695254527949151.post-89555973282949641632011-05-05T11:27:06.416-07:002011-05-05T11:27:06.416-07:00I was really surprised by the IKEA commercial, I d...I was really surprised by the IKEA commercial, I don't feel like it said IKEA at all to me until the end like the point you were trying to make. I think this works well when it's like the Old Spice commercial because the Old Spice man in himself is Old Spice's brand, he's like their mascot. But the weird stories for IKEA didn't have much to do with IKEA's brand and didn't do much for making me want to choose IKEA's projects. Interesting blog post.Holly Dunninghttps://www.blogger.com/profile/02727376250419518188noreply@blogger.com